Show notes
For our first redesign we've randomly picked www.swanzdale.co.uk as it was the first to appear in Google for vets in Scarborough. Perhaps typical of the work a local freelancer might get and could manage without a 3rd party platform. They know nothing of this.
0. Client Enquiry
Ask for an in-person meeting so that we can have some time to think about what’s needed, as well as some basic SEO work.
1. Client aims
Find out what the purpose of the website is?
- Is the point to grow the business?
- Do they need SEO work?
- Are there locales that they are not covering, which they want to?
- Do they want to put some of the admin work (reception staff) over to the website - booking system.
- Do you want to look after the website yourself? Is this just a simple design refresh?
- Are there any mandatory things that people are required to do if they have a pet? Chipping pets etc.
2. Audience
People who live in the local area who have access to transport and have a pet.
3. Branding
Logo font is https://www.fontspring.com/fonts/adobe/trajan-pro-3 Similar Google fonts Cinzel and EB Garamond (but "Times New Roman", Times, serif is close).
4. Structure , nav & key content
Confusing nav!
5. Hero copy & homepage sections
Needs a "Value proposition".